This bright, contemporary showroom was added to the Borgman Ford/Mazda dealership's existing facility at 28th Street and Ivanrest in Grandville, Michigan. The Mazda Retail Revolution Showroom features a colorful, high-tech display of the latest models, also incorporating a computer kiosk for multimedia product presentations, an "M Cafe" with a salesperson-free zone, and the "Drive Center" a canopy-covered staging area where customers prepare to take cars for test drives.

Architectural features include exposed superstructure, extensive use of glass and corrugated metal; bright fluorescent colors, and repositionable halogen track lighting.